Handcraft for top quality

For more than 100 years small arms ammunition has been manufactured at Norma Precision AB in Åmotfors. This means that more than a century of industrial tradition and know-how is supporting a very mature product, according to marketing theory. And most important, hunters’ and shooters’ experience has always had a strong in•fluence.

In a moment of insight, a former Norma production manager once stated:

“a circuit board is a very complex product, which is easy to make, and a cartridge of ammunition is a simple product, which is dišfficult to produce.”

Nothing could be more true. A cartridge is put together using many variables, and they have to be tuned to perfection for each batch and each production run.

It takes skill and experience
to do this, as much as it takes
superb engineering to keep
the machines holding tolerances
of thousandths of a millimetre,
day in and day out. First class employees, tradition and solid
know-how – these are what
make the cartridges produced
in Åmotfors number one in
quality and what make Norma
one of the greatest names in
the trade.

Quality is constantly monitored and rejects collected, are the basis for continious improvement.