African PH -the perfect shot

Muzzle energy is one way of measuring the efficiency of different cartridges and calibers. For many an African hunter this is the criterion by which a suitable caliber for a particular hunt is chosen.

The concept behind Norma’s AFRICAN PH range is different. Based on many generations of experience of reputable African Professional Hunters, this range of cartridges has been developed with the aim to optimize ballistic criteria such as Bullet Momentum, Sectional Density and Deep, Straight-line, Bone-breaking Penetration. These factors in turn, are responsible for KO or Knock Out Value, probably the most important ballistic criterion of all, for stopping a determined charge from one of Africa’s Big Five.

Heavy-for-caliber bullets have good Sectional Densities. They’ll also produce higher Momentum Values than lighter bullets of the same caliber. Most importantly, they will also have better KO Values – and they will assure larger Wound Channels. It is for all these reasons that Norma, inspired and supported by Kevin ”Doctari” Robertson, is following this old and logical line of thinking in the new African PH line of big bore ammo.

African Professional Hunters who hunt big game regularly, know that the concept works. They would not stake their lives or their reputations on it, if it didn’t!